May 2020
When you turn your company’s name into a brand, you’re establishing staying power. That means you future-proof your business today to overcome the challenges you will face tomorrow. At Branded, we specialize in creating and building brands and it is our mission to make sure they endure COVID-19 and other curve-balls you will be thrown. We broke down 3 simple steps you can take to help your company survive the economic fallout caused by the coronavirus pandemic.
1. Crisis management planning. Period.
We know no one wants to think about crisis management. Many management teams push back on the need for crisis management planning and training, thinking it ‘will never happen to us’. But the leaders know differently and the statistics prove that a crisis can happen…and does happen more often than you think (see below). In fact, many businesses are going through a crisis right now and to come out the other side, they need a plan. At Branded, we help you determine a strategy and implement it. Plus, we put leaders through extensive crisis management training for talking to the media.
2. Build up name recognition now.
From marketing and PR to video production, now is the time to take control of your public image. Now is the time to invest in branding so you will come out stronger on the other side of COVID-19. Take advantage of the potential lull in business right now to hit your marketing efforts harder than ever. If you aren’t doing it now, ask yourself when you will.
3. Content survives.
One of the perks of the digitalization of the world is that your content lasts forever on the internet. That may not be good for teenagers on social media, but you can use it to your brand’s advantage. Build content like a video that tells your story, then share it. You can send it to prospects, you can put it on your website or social pages. According to WordStream, 59% of executives agree that if both text and video are available, they pick to watch the video.
Get in touch with Branded to learn more about how to take your company and brand to the next level.