May 2020
There is no better way to hit on emotions and connect with clients than through video, it’s the ultimate show and tell for your business. Often, it takes just a 30 second commercial to change your perception of a brand. That’s why more and more companies turn towards video as an elevated way to tell their story. In fact, 92% of marketers who use video say that it’s an important part of their marketing strategy.
Looking at the bottom line, how does video optimize a return on your investment? 88% of video marketers reported that video gives them positive ROI. That includes creating testimonial videos, tutorial videos, sharing your story and more. The possibilities are endless, but there are a couple of tips to get you started on creating a successful video. First, it is extremely important to have high production quality. Only put your name on something you want to show off. Second, know your limits. At Branded, we always encourage clients to have each video be short and sweet. We would rather viewers complete a video and want more than click off because it was too long. Here are key metrics for ideal video length, by platform:
- Instagram: 30 seconds
- Twitter: 45 seconds
- Facebook: 1 minute
- YouTube: 2 minutes
- LinkedIn: 2 minutes
At Branded, video is in our blood. Founder, Heather Huften, has been creating, producing, and making videos (in front-of and behind the camera) her entire career. Click here to see a video we made to tell our story.
For more on how Branded can help you tell your story through video, get in touch with our team!