For each ‘yes’, you get 1 point.
What is Your Brand Report Card?
Do you have a defined and focused mission and vision statement that is communicated company-wide?
Do you have a defined and focused buyer/client persona that your entire marketing, sales and communication teams identify and understand? Basically, do you know your audience?
Can you list your competition and have a clear understanding of the value you bring to clients compared to your competitors?
Can you list your stakeholders and understand what value you can bring to each of them?
Do you have a logo?
Do you have brand colors, fonts and maintain consistency?
Do you have a brand book that defines the look and feel for your company and ensures it is used uniformly?
Does your company have a consistent voice across all platforms and channels?
Do you have templates for all marketing materials, for internal and external uses?
Do you have a story to tell for your brand and have a consistent message communicated across all departments and channels?
So how did you do?
8 points or higher = A+
Congratulations! You have a clear, defined brand. Now, how do you communicate that brand to broaden your reach? Let’s get in touch to see how we can take you to the next level.
7 points or lower = Let’s find a new strategy!
Don’t stress! Let’s talk about how we can work together to define your brand and tell your story! Branding is the foundation of communication through aspects of your business. After all, it shows who you are and what you represent.