March 2022
We are all ready for warmer weather, the smell of flowers, and some Spring cleaning. Well let’s freshen up our brand while we are at it! We have complied some tips to give your brand the much-needed crisp Spring clean.
1. Update your website. For many companies, you make a website, set it and forget it. However, keeping it up-to-date is crucial for SEO and for ensuring the content remains accurate. Plus, if you invest in your brand, you have to keep the dust bunnies off of it (everyone can spot an outdated website).
2. Freshen up those photos. While it is important to keep your brand consistent, now is a perfect time to take updated pictures and use them across all digital assets. You can even take pictures outside with the warm weather!
3. Invest in a brand refresh. If your brand, logo, look and feel is getting a little outdated, your customers and prospects WILL notice. Your brand is your first representation of your company. Let’s take this time to refresh your look, develop a consistent guideline and jump into the next season in style!
4. Toss unnecessary clutter from your desk or office. We get it, things pile up. However, studies have shown that simplicity can help with efficiency. Whether you work from home or in an office setting, spend some time on your environment. Fresh flowers on your desk won’t hurt either!
5. Really focus on internal PR. Company culture will make or break your brand. At the end of the day, people make your company and brand what it is. Internal public relations is key to ensuring your brand reputation is intact.
For more insight into branding and public relations, get in touch with our team!