May 2020
At Branded, we know how important relationships are, including relationships with reporters. As a former reporter herself, Branded Founder, Heather Huften, works closely with clients to put their best foot forward when it comes to gaining publicity and the right media attention. That’s how she knows exactly what to send to reporters and what to hold back. Heather’s number one recommendation of what to never send a reporter is…an advertisement.
Your mom probably told you that you only get once chance to make a first impression. Reporters get hundreds, if not thousands, of pitches a day. While they are always looking for a good story, you want to stand out by sending newsworthy content to journalists and not ads.
There’s a difference between public relations and marketing. While they both are extremely valuable, they each have their own lanes and each have their own pros and cons. Utilizing earned media strategies and consistently sending reporters strong pitches will strengthen your relationship with journalists. An advertisement should be strategically implemented to represent your brand and give your company full control over the message and distribution. Business leaders think objectively and understand the difference.
At Branded, we help you craft your pitch to reporters and tell your story to news outlets. If it’s not a news story, no problem. We can still get it in front of the right audience, the right way. And when you do get your story picked up, we will have you media trained and ready so you can present your best self.
Get in touch with us to learn more about how we can help you with public relations and marketing efforts.